Product design question
Design a SAAS product using available augmented reality concepts.
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests product design that applies an emerging technology to a concrete B2B problem, requiring the candidate to ground augmented reality in a specific, valuable use case rather than a novelty demo.
How to approach it
- Clarify the target vertical: remote field service, retail merchandising, or interior design and furniture, since AR's value proposition differs by use case.
- Pick one concrete vertical, such as remote equipment repair guidance, where AR solves a real, expensive problem (sending an expert on-site).
- Identify the core pain point: field technicians often need expert guidance for rare equipment issues, and flying an expert out is slow and costly.
- Design the SaaS product: a remote expert views the technician's live camera feed and overlays AR annotations directly onto the equipment in the technician's headset or tablet in real time.
- Address adoption friction: hardware cost and technician comfort with AR devices, proposing a phone-based AR fallback to lower the barrier to entry.
- Define success as reduced mean time to resolution for service calls and reduced on-site expert travel cost.
What a strong answer includes
- Picks one specific, high-value vertical instead of a generic AR is cool concept with no clear business problem.
- Ties AR to a concrete cost the business already pays, expert travel, making the ROI case obvious and quantifiable.
- Uses illustrative numbers as assumptions: assume expert travel costs a few thousand dollars per visit, so even a moderate reduction in travel funds the SaaS subscription.
- Addresses hardware adoption friction directly with a phone-based fallback, a realistic go-to-market consideration.
Common mistakes
- Proposing a flashy AR concept with no clear business problem or ROI case.
- Ignoring hardware cost and adoption friction, a major real barrier for enterprise AR products.
- Not picking one specific vertical, resulting in a vague product that fits no one well.
Likely follow-up questions
- How would you price this as a SaaS product?
- What's your go-to-market motion into this vertical?
- How would you measure ROI for a customer considering this product?
More product design questions
- You’ve just joined Meta and have been tasked with launching a new product to help people at home during emergencies. What would you build?Meta · Product design · Medium
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- Build a volunteer product for Facebook.Meta · Product design · Medium
- Design an application launching in the US marketplace that enables patients to find doctors.Meta · Product design · Hard
- Design a washing machine for Google.Google · Product design · Hard
- How would you make WhatsApp more user-friendly for the elderly to use?Meta · Product design · Medium
More questions from these companies
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop