Product design question

How would you improve Facebook Pay?

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What this question tests

Product sense for a payments product competing against dominant, trusted incumbents like Venmo and Zelle.

How to approach it

  1. Clarify the core use case: peer to peer payments and small purchases within the Meta app ecosystem.
  2. Identify the pain point: users default to Venmo or Zelle out of habit and trust, so Facebook Pay needs a distinct reason to switch.
  3. Prioritize a unique advantage, such as seamless payment inside Marketplace transactions or group event expense splitting, over copying Venmo's feed.
  4. Propose deep integration with existing high intent flows, like paying directly within a Marketplace chat or splitting a group event's cost.
  5. Address trust: clear fraud protection messaging and fast, visible dispute resolution to build confidence with a skeptical audience.
  6. Define success as payment completion rate within existing high intent flows and repeat usage within those specific contexts.

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