Strategy question

How will you reduce Chime's operating cost by 50%?

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What this question tests

Tests cost cutting strategy at scale: identifying the largest cost drivers and proposing a defensible plan to cut operating cost by half.

How to approach it

  1. Break down Chime's likely major cost drivers: customer support operations, fraud losses, payment processing fees, and marketing spend.
  2. Identify the largest lever, likely fraud losses and manual support costs, since digital banks often carry high per user support cost.
  3. Propose specific reductions: automating tier one support with self service and chat deflection, and investing in fraud detection to cut losses.
  4. Address the risk explicitly: a 50 percent cut is aggressive, so state which cuts are safe versus which risk customer trust or compliance.
  5. Define success: cost per active account, tracked against a stated reduction target over a defined period.
  6. Confirm with the interviewer whether the 50 percent target is realistic near term or a multi year goal.

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