Product design question

Design a jobs product for Facebook.

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What this question tests

Tests product design for entering a competitive market by leveraging a platform's unique existing assets rather than copying incumbents.

How to approach it

  1. Clarify scope: assume a jobs discovery and application product within Facebook, leveraging existing Pages and Groups rather than a from-scratch professional network.
  2. Identify the target user: local and hourly job seekers who use Facebook heavily but aren't well served by LinkedIn's white-collar resume model.
  3. Identify the core job: discover nearby, relevant job openings from local businesses already active on Facebook Pages, and apply with minimal friction.
  4. Propose job postings sourced directly from Business Pages, an application flow pre-filled from existing profile info, and Marketplace-style local filtering.
  5. Address trust: verify posting businesses are legitimate, established Pages to reduce scam job postings, a known real risk in this space.
  6. Define success: application completion rate, and employer-reported hire rate from applications sourced through the product.

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