Metrics question

You are the PM of Facebook Lite. What goals would you set?

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What this question tests

Understanding a product built for a specific constrained context, low bandwidth and low end devices, and setting fitting goals.

How to approach it

  1. State the product's purpose, serving users on slow networks and low end devices, mostly in emerging markets, with a lightweight app.
  2. Set a primary goal tied to that mission, reducing data usage per session while maintaining core engagement.
  3. Set a growth goal specific to the underserved segment, growth in first time internet users onboarded through this app.
  4. Set a guardrail goal, crash rate and load time on low end devices, since performance is the entire value proposition.
  5. Avoid copying the main app's goals, since the users and constraints here are fundamentally different.

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