Strategy question
What should Meta strategy be for the next 2 years?
- Meta
- Strategy
- Hard
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What this question tests
High level strategic thinking about a large company's positioning, competitive threats, and resource allocation.
How to approach it
- Assess the current landscape: Meta faces competition from TikTok in short video and growing interest in AI driven products.
- Identify the core assets: the social graph across Facebook, Instagram, and WhatsApp, and significant capital for AI investment.
- Propose a two pronged strategy: defend core engagement with better short video (Reels) while investing in AI features across the family of apps.
- Address a key risk: regulatory scrutiny on data use and antitrust concerns that could constrain product bundling strategies.
- Recommend resource allocation, prioritizing Reels competitiveness and AI powered discovery and ad targeting over speculative new bets.
- Define success as time spent share versus TikTok and AI feature adoption within existing apps over the 2 year window.
What a strong answer includes
- Names the real competitive threat, TikTok in short video, and a real emerging opportunity, AI, rather than vague platitudes.
- Explicitly weighs core asset defense against new bet investment, showing real strategic tradeoff thinking.
- Gives an illustrative number, e.g. assumes targeting closing the Reels time spent gap with TikTok from 30 percent to 15 percent within 2 years.
- Flags regulatory risk explicitly, a real and material constraint on Meta's strategic options.
Common mistakes
- Giving generic 'grow and innovate' language with no specific competitive threat or opportunity named.
- Ignoring regulatory and antitrust risk, which materially shapes what Meta can actually do.
- No clear prioritization between defending the core business and investing in new bets.
Likely follow-up questions
- How would you prioritize between defending Reels and investing in AI?
- What regulatory risk worries you most for this strategy?
- How would you measure progress against this 2 year plan?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop