Product design question
Facebook is a multinational company with many offices around the world. Its employees are constantly traveling. Build a solution for FB employees travel.
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What this question tests
Internal tools product design: identifying friction in a business travel workflow for a company's own employees.
How to approach it
- Identify the user: Facebook employees traveling frequently between offices for meetings, conferences, or cross-team collaboration.
- Name pain points: fragmented booking across separate flight, hotel, and expense tools, plus difficulty coordinating with colleagues traveling to the same destination.
- Propose a solution: a unified internal travel platform integrating booking, expense pre-approval, and a feature to see which colleagues are traveling to the same city at the same time, encouraging trip coordination.
- Prioritize the booking and expense integration first, since that removes the most frequent daily friction, while colleague-coordination is a valuable secondary layer.
- Define success as reduction in average time spent booking a trip and increase in expense report compliance and submission speed.
What a strong answer includes
- Names a genuinely differentiated feature, surfacing colleagues traveling to the same destination, which only makes sense as an internal, not consumer, tool.
- Sequences priorities correctly, fixing the highest frequency pain (fragmented booking and expenses) before the nice-to-have coordination feature.
- Picks a business-relevant metric, expense compliance speed, which matters to finance stakeholders for an internal tool.
Common mistakes
- Proposing a generic consumer travel app clone without addressing what is unique about internal employee travel needs.
- Ignoring expense and compliance requirements, which are often the actual source of employee frustration with corporate travel tools.
Likely follow-up questions
- How would you get buy-in from finance and legal for the expense integration?
- How would you measure whether the colleague-coordination feature is actually used?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop