Metrics question

What metrics would you take into consideration for Instagram's swipe left to open camera to post a new picture? Pick one or two metrics and provide the reasons for picking them.

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What this question tests

Tests picking a small number of the right metrics for a narrow gesture-based feature and justifying the choice.

How to approach it

  1. Clarify the goal: the swipe-left camera shortcut should lower friction to create a Story or post, not just be discovered.
  2. List candidate metrics: swipe discovery rate, swipe-to-capture rate, and capture-to-post or capture-to-story completion rate.
  3. Pick two: swipe-to-capture rate, since it shows the gesture is understood, and capture-to-post rate, since it shows real value delivered.
  4. Justify the choice: discovery alone doesn't prove value, and total posts could be reached other ways, so a funnel-specific pair isolates this entry point.
  5. Segment by new versus existing users, since discoverability matters most for people who haven't found the gesture yet.

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