Metrics question
What metrics would you take into consideration for Instagram's swipe left to open camera to post a new picture? Pick one or two metrics and provide the reasons for picking them.
- Meta
- Metrics
- Medium
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What this question tests
Tests picking a small number of the right metrics for a narrow gesture-based feature and justifying the choice.
How to approach it
- Clarify the goal: the swipe-left camera shortcut should lower friction to create a Story or post, not just be discovered.
- List candidate metrics: swipe discovery rate, swipe-to-capture rate, and capture-to-post or capture-to-story completion rate.
- Pick two: swipe-to-capture rate, since it shows the gesture is understood, and capture-to-post rate, since it shows real value delivered.
- Justify the choice: discovery alone doesn't prove value, and total posts could be reached other ways, so a funnel-specific pair isolates this entry point.
- Segment by new versus existing users, since discoverability matters most for people who haven't found the gesture yet.
What a strong answer includes
- Picks exactly two metrics as asked and gives a clear reason for each, not a long unprioritized list.
- Distinguishes a funnel-specific metric, capture-to-post from this entry point, from a global one, total posts.
- Notes that raw discovery is a weak metric on its own since it doesn't prove downstream value.
Common mistakes
- Naming more than the two metrics requested or picking generic ones like total posts.
- Not explaining why the chosen metrics are better than the alternatives.
Likely follow-up questions
- How would you know if this gesture is cannibalizing use of the normal camera button?
- How would you test whether users even remember this shortcut exists?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop