Product design question

You’re a PM at Meta. Design an AR/VR product for individuals aged 65 and older.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design for an underserved age demographic in an emerging technology category, addressing real accessibility and value needs.

Define this segment's specific needs and barriers to AR/VR, such as physical comfort, learning curve, and unclear everyday value.
Identify a compelling use case for this age group, such as staying connected with distant family through immersive shared experiences.
Propose a focused MVP, like simplified VR video calls that let grandparents feel present at events like birthdays remotely.
Address accessibility concerns directly, such as headset comfort, simplified controls, and minimizing motion sickness.
Define a success metric, such as session frequency among users 65 plus or reported feeling of connection after a session.

Anchors on a genuine emotional need, staying connected with family, rather than a generic VR fitness or gaming pitch.
Explicitly addresses physical and usability barriers specific to this age group, showing real accessibility thinking.
Names a meaningful outcome metric, like reported feeling of connection, not just raw usage minutes.

Proposing a standard VR gaming experience that ignores this age group's comfort and usability barriers.
Ignoring the cost and hardware learning curve as a real adoption barrier for this segment.

Chapters of the AI PM course that teach what this question tests.