Product design question
Design a travel product for Instagram.
- Meta
- Product design
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests fitting a new use case into an existing platform's core behaviors, visual sharing and discovery, rather than designing a standalone app.
How to approach it
- Clarify the goal: help users plan trips or just showcase and discover travel content inside Instagram's existing feed, Reels and Explore.
- Focus on the aspirational-to-planning bridge, since that is where Instagram's visual discovery strength actually applies.
- Identify the pain point: travel inspiration is scattered across saved posts with no structure, no map, no itinerary.
- Propose a Trip Board collection type that auto-tags saved posts by location and rolls them into a shareable map or itinerary view, with creator tips surfaced.
- Define success as saves-to-board conversion, board-to-share rate, and downstream clicks to booking partners.
What a strong answer includes
- Builds on existing Instagram primitives, Collections, geotags and Reels, instead of proposing a new app.
- Ties monetization to travel and hotel ad placements inside a board, plus creator affiliate links.
- Names a concrete pain point, unstructured saved posts, rather than a vague 'help people travel' framing.
Common mistakes
- Proposing a full booking engine, which is out of scope for a photo-first app.
- Ignoring that users already use Collections informally for this exact purpose today.
Likely follow-up questions
- How would you monetize this feature?
- How do you avoid cannibalizing existing Collections usage?
More product design questions
- You’ve just joined Meta and have been tasked with launching a new product to help people at home during emergencies. What would you build?Meta · Product design · Medium
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- Build a volunteer product for Facebook.Meta · Product design · Medium
- Design an application launching in the US marketplace that enables patients to find doctors.Meta · Product design · Hard
- Design a washing machine for Google.Google · Product design · Hard
- How would you make WhatsApp more user-friendly for the elderly to use?Meta · Product design · Medium
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop