Product design question
Design a virtual tourism experience.
- Meta
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Emerging technology product design, requiring the candidate to ground an ambitious concept in a specific, testable user need.
How to approach it
- Clarify the platform: a standalone app, or integration within an existing Meta surface like Quest or Facebook.
- Identify the target user: someone unable to travel due to cost, time, or physical limitation.
- Identify the core job: experiencing the feeling of a place, not just viewing static photos or video.
- Prioritize a small set of highly immersive, well produced destinations over broad but shallow coverage.
- Propose a guided, narrated tour experience with light social features, like exploring with friends remotely.
- Define success with session completion rate and a survey based measure of perceived presence or immersion.
What a strong answer includes
- Grounds virtual tourism in a specific user need, inability to travel, rather than treating it as a generic novelty.
- Prioritizes depth over breadth, a small set of well produced destinations, since immersion quality matters more than catalog size.
- Proposes a concrete social layer, exploring remotely with friends, that fits Meta's core social graph strength.
- Uses a meaningful success metric, perceived presence, appropriate for an experience good rather than a utility product.
Common mistakes
- Proposes broad but shallow coverage of many destinations with low production value.
- Ignores hardware and accessibility requirements, like needing a headset, that limit real world reach.
Likely follow-up questions
- How would you make this accessible without requiring an expensive headset?
- How would you measure genuine immersion versus just time spent?
- How would you fund the production cost of high quality virtual destinations?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop