Product design question

How would you improve FB profiles and how would you determine its success?

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What this question tests

Product design judgment: identifying what is actually broken in a mature product and defining success.

How to approach it

  1. Users: segment by usage, active social sharers versus people who mainly use FB as an ID or for groups and marketplace.
  2. Pain points: profiles feel static and outdated compared to how people actually present themselves today, more visual, less text.
  3. Prioritize: focus on the segment with the most reach, likely casual users who rarely update profiles.
  4. Solution: lightweight, frequently updated profile elements, like a rotating highlights section or a status-style intro.
  5. Success metric: profile view to interaction rate, and frequency of profile updates per user.
  6. Confirm scope: whether this is about the profile page itself or the broader identity system across FB products.

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