Product design question
How would you improve FB profiles and how would you determine its success?
- Meta
- Product design
- Medium
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What this question tests
Product design judgment: identifying what is actually broken in a mature product and defining success.
How to approach it
- Users: segment by usage, active social sharers versus people who mainly use FB as an ID or for groups and marketplace.
- Pain points: profiles feel static and outdated compared to how people actually present themselves today, more visual, less text.
- Prioritize: focus on the segment with the most reach, likely casual users who rarely update profiles.
- Solution: lightweight, frequently updated profile elements, like a rotating highlights section or a status-style intro.
- Success metric: profile view to interaction rate, and frequency of profile updates per user.
- Confirm scope: whether this is about the profile page itself or the broader identity system across FB products.
What a strong answer includes
- Identifies a specific stale pattern, like the About section rarely being updated after initial signup.
- Proposes a concrete fix, like a lightweight prompt nudging periodic updates tied to life events.
- Defines success narrowly, for example a 10 percent increase in monthly profile edits (assumption), not vague engagement.
Common mistakes
- Redesigning the whole profile with no prioritization.
- No clear success metric tied to the change.
- Ignoring that many users barely visit their own profile.
Likely follow-up questions
- How would you avoid this becoming feature bloat on an already dense page?
- What would make you kill this idea after a test?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop