Metrics question
A user satisfaction survey was conducted for two groups of facebook users (each with a 50k sample size). Group 1: Enabled certain login security features (Experiment). Group 2: Did not enable these security features. It was found that user satisfaction with Group 1 was 30% lower than with Group 2. Why do you think are the reasons? Comment on how the survey was conducted.
- Meta
- Metrics
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests critical evaluation of survey methodology alongside product hypothesis generation, since a flawed experiment design can itself explain the gap.
How to approach it
- Restate the setup: Group 1 with login security features on reported 30% lower satisfaction than Group 2, each with a 50k sample.
- Question the survey design first: check if it was administered right after the friction of the security step, biasing sentiment toward that friction rather than overall satisfaction.
- Check randomization: confirm the groups were truly randomly assigned and comparable in tenure and device, not self-selected security-conscious users.
- Generate product hypotheses assuming the gap is real: added login friction directly reduces immediate satisfaction, even if the feature helps account safety long-term.
- Distinguish short-term friction from long-term trust: propose a follow-up survey weeks later to see if satisfaction recovers as users adapt.
- Recommend next steps: segment the gap by new versus existing users, and pair the survey with behavioral data like login success rate.
What a strong answer includes
- Interrogates the survey methodology first, timing bias and randomization, rather than accepting the gap as a pure product signal.
- Explicitly separates immediate friction sentiment from durable satisfaction, a nuanced distinction many candidates miss.
- Proposes a concrete follow-up test, a delayed re-survey, to check whether the drop is temporary adaptation friction.
- Recommends pairing self-reported satisfaction with behavioral data for a fuller picture, not survey results alone.
Common mistakes
- Accepting the 30% gap at face value as proof the security feature is bad, without questioning survey design.
- Not addressing the explicit prompt to comment on how the survey was conducted.
Likely follow-up questions
- How would you redesign the survey to reduce timing bias?
- Would you still ship the security feature if satisfaction stayed lower long term? Why?
More metrics questions
- How would you measure the success of Facebook Likes?Meta · Metrics · Medium
- How would you measure improvements made to Facebook messenger?Meta · Metrics · Easy
- Imagine you are the PM in charge of Reactions on Facebook - the new way to interact with posts by using “love”, “haha”, “wow”, “sad”, and “angry” reactions. What would success look like in terms of number of non-like reactions per post at launch and how do you come up with this? Would this number differ by reaction? Why or why not?Meta · Metrics · Hard
- You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that the % of people that added more information increased by 8%. However, 7 day retention decreased by 2%. What do you do?Google · Metrics · Hard
- Define the metrics for YouTube search.Google · Metrics · Medium
- You are the PM of Instagram app. The MAU has been constant but DAU has declined. What will you do?Meta · Metrics · Medium
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop