Metrics question

A user satisfaction survey was conducted for two groups of facebook users (each with a 50k sample size). Group 1: Enabled certain login security features (Experiment). Group 2: Did not enable these security features. It was found that user satisfaction with Group 1 was 30% lower than with Group 2. Why do you think are the reasons? Comment on how the survey was conducted.

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What this question tests

Tests critical evaluation of survey methodology alongside product hypothesis generation, since a flawed experiment design can itself explain the gap.

How to approach it

  1. Restate the setup: Group 1 with login security features on reported 30% lower satisfaction than Group 2, each with a 50k sample.
  2. Question the survey design first: check if it was administered right after the friction of the security step, biasing sentiment toward that friction rather than overall satisfaction.
  3. Check randomization: confirm the groups were truly randomly assigned and comparable in tenure and device, not self-selected security-conscious users.
  4. Generate product hypotheses assuming the gap is real: added login friction directly reduces immediate satisfaction, even if the feature helps account safety long-term.
  5. Distinguish short-term friction from long-term trust: propose a follow-up survey weeks later to see if satisfaction recovers as users adapt.
  6. Recommend next steps: segment the gap by new versus existing users, and pair the survey with behavioral data like login success rate.

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