Product design question

How would you design an app to help people choose which cheese to buy at a grocery store?

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What this question tests

Product sense for a narrow, specific discovery problem, translating a niche need into a focused feature set.

How to approach it

  1. Identify the target user, a shopper overwhelmed by unfamiliar cheese options, unsure what pairs with their meal or fits their taste preference.
  2. Identify the core pain point, cheese aisles have many options with little accessible guidance at the point of decision.
  3. Propose the core feature, scan a cheese's label or barcode to get plain language taste notes, pairing suggestions, and similar alternatives.
  4. Consider a personalization layer, learning from past choices or stated preferences to refine future recommendations.
  5. Define success metrics, percent of scans leading to an add to cart and repeat usage rate on subsequent shopping trips.

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