Product design question

You're a PM at a vending machine company. Your CEO asks you to design a new line of vending machines to be placed in hotels and motels. What would you do?

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What this question tests

Product sense for a defined B2B2C context, matching machine design and inventory to the specific guest need.

How to approach it

  1. Identify the specific guest context, late night or early morning needs when the front desk or nearby stores are closed, unlike a typical office vending machine.
  2. Identify likely high value items for this context, phone chargers, travel toiletries, and simple food or drinks, rather than a generic office snack selection.
  3. Propose a smart inventory approach, tracking sales data per property to tailor stock, since a business hotel and a highway motel need different items.
  4. Consider the payment and access experience, contactless payment and possibly room charge integration for hotel guests to reduce friction.
  5. Define success metrics, revenue per machine per day and stockout rate for high demand items like chargers.

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