Product design question

Facebook is considering building something for conferences during covid. How would you design it?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design for a pandemic-driven need, differentiating from established video conferencing incumbents like Zoom.

Clarify the use case, formal business conferences versus informal community and creator-led virtual events.
Identify Facebook's differentiated angle, its existing social graph and Groups and Events infrastructure, unlike a generic video tool.
Prioritize a niche Zoom does not serve well, community and creator-hosted conferences with built-in audience discovery.
Design core features, integrated event ticketing or RSVP through Facebook Events, breakout rooms tied to Groups, and built-in audience discovery via existing follower graphs.
Address monetization, ticketed access or sponsor placements for larger community events.
Define success metrics, number of conferences hosted and attendee-to-RSVP conversion rate.

Avoids competing head-on with Zoom's core reliability and instead leverages Facebook's unique social graph and discovery advantage.
Proposes a concrete differentiator, built-in audience discovery through existing Groups and follower relationships.
Considers monetization explicitly, ticketing or sponsorships, since conferences imply a business model beyond casual calls.
Sets a meaningful success metric, attendee conversion or repeat conference hosting, not just call minutes.

Proposing a generic Zoom clone with no differentiated angle.
Ignoring Facebook's actual unique assets, the social graph and existing Events and Groups products.
Not addressing monetization for a conferencing product.

Chapters of the AI PM course that teach what this question tests.