Product design question
How would you design a bicycle renting app for tourists?
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What this question tests
Product design for a niche mobility use case, balancing trust, ease of use, and local operational constraints.
How to approach it
- Clarify the user: tourists unfamiliar with the city, often time constrained and wary of getting lost or dealing with unfamiliar payment systems.
- Identify pain points: language barriers, unfamiliar payment methods, and anxiety about safe routes or bike condition.
- Prioritize simple, low friction onboarding over feature richness, since tourists will use the app for a short, one time window.
- Propose multi language support, tourist friendly route suggestions to landmarks, and a simple pay by card or app store credit flow with no local bank account needed.
- Add safety features like a simple route map highlighting bike lanes and low traffic streets for unfamiliar riders.
- Define success as first time rental completion rate and tourist satisfaction, measured via a short post ride survey.
What a strong answer includes
- Targets the specific, distinct needs of tourists rather than treating them the same as daily local commuters.
- Addresses payment friction explicitly, a real and common barrier for visitors without a local bank account or payment method.
- Gives an illustrative number, e.g. assumes 30 percent of tourists abandon due to confusing payment setup, targeting under 10 percent.
- Proposes safety focused routing for unfamiliar riders, addressing a genuine risk specific to this segment.
Common mistakes
- Designing the same experience as a local commuter app without addressing tourist specific friction points.
- Ignoring payment method barriers for visitors without local bank accounts.
- No safety consideration for riders unfamiliar with local traffic patterns.
Likely follow-up questions
- How would you handle payment without requiring a local bank account?
- How would you address safety for unfamiliar riders?
- How would you market this to tourists who have not downloaded the app yet?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop