Product design question
What would be a *new* feature or a product that you would like to launch on Facebook?
- Meta
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product sense: picking a real underserved user need on a mature platform and reasoning through user, problem, and success metric.
How to approach it
- Pick a specific underserved segment, like parents in local community Groups, rather than 'Facebook users' broadly.
- State a concrete pain point that segment has today, like Groups lacking a lightweight way to coordinate real-world events.
- Propose one specific feature, like a local-meetup scheduling tool embedded in Groups, not a vague platform idea.
- Explain how it ladders up to Meta's business goals, time spent, ad inventory, or Marketplace transactions.
- Define a success metric, like percent of Groups creating an event monthly, and a guardrail, like no drop in organic post engagement.
What a strong answer includes
- Grounds the idea in a specific segment and pain point rather than 'add AI to Facebook.'
- Connects the feature explicitly to a business metric Meta actually cares about.
- Names both a success metric and a guardrail, showing awareness of unintended trade-offs.
Common mistakes
- Proposing something Facebook already has, which signals unfamiliarity with the product.
- Skipping the business tie-in, leaving the idea untethered from Meta's incentives.
Likely follow-up questions
- How would you validate demand before building this?
- What would make you kill this feature after a 90-day test?
More product design questions
- You’ve just joined Meta and have been tasked with launching a new product to help people at home during emergencies. What would you build?Meta · Product design · Medium
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- Build a volunteer product for Facebook.Meta · Product design · Medium
- Design an application launching in the US marketplace that enables patients to find doctors.Meta · Product design · Hard
- Design a washing machine for Google.Google · Product design · Hard
- How would you make WhatsApp more user-friendly for the elderly to use?Meta · Product design · Medium
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop