Strategy question
You are the PM of notifications. How would you determine the trade offs between showing your friend’s fundraiser or the event they are going to / created?
- Meta
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Prioritization framework for competing notification content types based on user value and platform health.
How to approach it
- State the constraint: notifications are a scarce, high friction resource, so each one must earn its place.
- Define the value of each: a fundraiser notification drives donations and social good, an event notification drives attendance and connection.
- Segment by user history: someone who frequently donates should see fundraiser notifications more, event goers see event ones more.
- Propose a relevance model that scores each notification by predicted engagement (click, donate, RSVP) for that specific user.
- Add a frequency cap so one type does not crowd out the other for a given user.
- Define success as overall notification engagement rate and unsubscribe or mute rate as a guardrail.
What a strong answer includes
- Frames this as a ranking problem, not a binary choice, since a good system serves the right type to the right user.
- Uses personalization based on past behavior (donation history, RSVP history) rather than a single global rule.
- Gives an illustrative number, e.g. assumes personalized ranking lifts overall notification CTR by 10 percent versus a fixed rule.
- Names a guardrail metric, notification mute rate, to prevent over-sending regardless of type.
Common mistakes
- Treating this as a single global policy decision instead of a personalized ranking problem.
- Ignoring notification fatigue and mute rate as a guardrail.
- No mention of how to measure which type actually drives more value for a given user.
Likely follow-up questions
- How would you personalize this per user?
- What guardrail would stop you from over-sending notifications?
- How would you handle a user who has never donated or attended an event?
More strategy questions
- How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?Meta · Strategy · Hard
- How would you decide whether to build a feature or fix a bug (assuming both take the same engineering effort)?Meta · Strategy · Easy
- An engineer suggests showing suggested Buy/Sell Groups on users' newsfeed instead of the People You May Know section. How do you determine if that is a good idea or not?Meta · Strategy · Medium
- Why should Facebook enter the dating market and how would you execute it?Meta · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
- Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.Amazon · Strategy · Hard
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop