Product design question
If you could build any product, what would you build?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests product vision and personal conviction: can the candidate articulate a specific, well reasoned product idea rather than a vague aspiration.
How to approach it
- Pick one specific product idea grounded in a real problem you have personally observed or experienced.
- Explain the target user and their specific pain point that current solutions do not address well.
- Describe the core mechanism of the product, how it would actually solve the problem.
- Explain why you personally are positioned to have this insight, showing genuine conviction, not a generic pitch.
- Address how you would validate demand before building it.
- Keep the idea scoped and specific rather than an abstract, sweeping vision.
What a strong answer includes
- Picks a specific, personally grounded idea, not a generic industry disruption pitch, showing genuine product taste and conviction.
- Explains the target user and pain point precisely, including why existing solutions fall short in a specific, named way.
- Describes a clear core mechanism for how the product actually solves the problem, not just what it does at a high level.
- Addresses validation, describing a cheap first step, like a prototype or manual test, to confirm demand before full investment.
Common mistakes
- Giving a vague, sweeping idea like solving climate change without a specific mechanism or target user.
- Failing to show personal conviction or insight, making the idea sound generic rather than genuinely owned.
Likely follow-up questions
- How would you validate demand for this before building it?
- What is the biggest risk that could make this idea fail?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
More questions from these companies
- Google PM interview questions
- Amazon PM interview questions
- Flipkart PM interview questions
- Meta PM interview questions
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop