Product design question

Facebook is thinking of entering the childcare space. You've been asked to think about what we should build. What would you propose?

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What this question tests

Whether the candidate can evaluate a new market entry against the parent company's real assets, rather than designing a generic childcare app.

How to approach it

  1. Clarify the opportunity type: a marketplace connecting parents with caregivers, a community and resource hub, or workplace-adjacent childcare benefits.
  2. Identify the target user: working parents, likely a segment already active in Facebook Groups for local parenting communities.
  3. Assess Meta's real advantage: existing local parenting Groups and Marketplace infrastructure, rather than building trust and supply from zero like Care.com did.
  4. Propose a focused entry: a trusted caregiver marketplace layered on Facebook Groups and Marketplace, with background-check verification as the trust layer.
  5. Define success as caregiver-parent match rate and repeat booking rate, and name the key risk, safety and liability around childcare matching.

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