Strategy question
Your team has implemented a change in the "Share" feature and released it for A/B testing. You realized that there is 20% of usage of the feature. Would you still decide to release it?
- Meta
- Strategy
- Medium
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What this question tests
Judgment on shipping decisions under ambiguous experiment results, weighing usage level against the actual success criteria.
How to approach it
- Clarify what success was originally defined as, since 20% usage alone is meaningless without a target or baseline.
- Compare the 20% figure against the pre-test hypothesis or benchmark for a Share feature change.
- Check the metric's effect on north star outcomes, like overall shares completed or downstream engagement, not just feature usage.
- Look for guardrail regressions, such as increased friction, errors, or drop off in the sharing flow.
- Decide based on whether the change is net positive versus the control, not on the usage number in isolation.
What a strong answer includes
- Refuses to answer yes or no without the missing context: what was the control's usage and what was the target.
- Reasons that 20% usage could be strong if it lifted total shares by, say, 10%, or weak if it cannibalized an existing higher performing flow.
- Recommends a clear next step, such as extending the test or checking segment level results, instead of a blind release.
Common mistakes
- Treating the 20% number as inherently good or bad without a baseline to compare it to.
- Ignoring guardrail metrics like errors or retention that matter more than raw usage.
Likely follow-up questions
- What would change your decision if this were a new versus existing feature?
- How would you handle a stakeholder who wants to ship regardless?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop