Strategy question

Your team has implemented a change in the "Share" feature and released it for A/B testing. You realized that there is 20% of usage of the feature. Would you still decide to release it?

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What this question tests

Judgment on shipping decisions under ambiguous experiment results, weighing usage level against the actual success criteria.

How to approach it

  1. Clarify what success was originally defined as, since 20% usage alone is meaningless without a target or baseline.
  2. Compare the 20% figure against the pre-test hypothesis or benchmark for a Share feature change.
  3. Check the metric's effect on north star outcomes, like overall shares completed or downstream engagement, not just feature usage.
  4. Look for guardrail regressions, such as increased friction, errors, or drop off in the sharing flow.
  5. Decide based on whether the change is net positive versus the control, not on the usage number in isolation.

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