Strategy question

You are the product manager for Facebook Events. Set the success criteria. How would you assess what's better between 10 events that have 100 attendees each, or 1 event that has 1,000 attendees?

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What this question tests

Defining success criteria under ambiguity, then applying it to compare two structurally different outcomes for the same total attendance.

How to approach it

  1. Clarify Facebook Events' actual goal, likely fostering meaningful real world connection and community, not just raw attendance volume.
  2. Propose a success metric beyond attendance count, such as repeat attendance, new connections formed, or community formation around recurring events.
  3. Apply the metric to both scenarios: 10 smaller events likely create more repeated, intimate interactions than 1 large event.
  4. Consider the large event's value too, such as reach and awareness, which the smaller events would not achieve individually.
  5. Conclude with a reasoned recommendation, likely favoring the 10 smaller events if the goal is genuine community building, and explain why.

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