Strategy question
You are the product manager for Facebook Events. Set the success criteria. How would you assess what's better between 10 events that have 100 attendees each, or 1 event that has 1,000 attendees?
- Meta
- Strategy
- Hard
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What this question tests
Defining success criteria under ambiguity, then applying it to compare two structurally different outcomes for the same total attendance.
How to approach it
- Clarify Facebook Events' actual goal, likely fostering meaningful real world connection and community, not just raw attendance volume.
- Propose a success metric beyond attendance count, such as repeat attendance, new connections formed, or community formation around recurring events.
- Apply the metric to both scenarios: 10 smaller events likely create more repeated, intimate interactions than 1 large event.
- Consider the large event's value too, such as reach and awareness, which the smaller events would not achieve individually.
- Conclude with a reasoned recommendation, likely favoring the 10 smaller events if the goal is genuine community building, and explain why.
What a strong answer includes
- Defines a concrete success metric first, like repeat co attendance between users, before comparing the two scenarios.
- Reasons that 10 events of 100 likely build stronger recurring social ties than one large 1,000 person event, tying this back to Facebook's connection mission.
- Acknowledges the large event's unique value, like broader reach, rather than dismissing it entirely.
Common mistakes
- Comparing the two scenarios by raw attendance number alone without defining what success actually means.
- Failing to reach a clear conclusion despite the question directly asking for one.
Likely follow-up questions
- How would you measure whether an event led to lasting relationships?
- What would change your answer if the large event were a one time conference?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop