Product design question
Design a Facebook news product.
- Meta
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product design in a domain with high trust and misinformation risk, balancing engagement with responsibility.
How to approach it
- Define the user: people who want quick, relevant news but are wary of misinformation and echo chambers on social platforms.
- Identify the core tension: Facebook's algorithm optimizes for engagement, which can amplify sensational or misleading content over accurate news.
- Prioritize source credibility and diversity of perspective in the ranking algorithm over pure engagement signals.
- Design a feature: a news feed surface that shows credibility indicators and offers a 'see other perspectives' option for major stories.
- Partner with fact-checking organizations and publishers for verified content flagging, rather than relying solely on user reports.
- Define success metrics: trust survey scores and reduction in misinformation report rate, not just time spent.
What a strong answer includes
- Explicitly names the engagement-versus-accuracy tension as the central design challenge, not a side note.
- Proposes a concrete trust mechanism, credibility indicators and cross-perspective links, grounded in real anti-misinformation approaches.
- Gives an illustrative metric, e.g. improving self-reported trust scores by 15%, marked as an assumption.
- Chooses trust and accuracy metrics over engagement time as the primary success measure, showing responsible prioritization.
Common mistakes
- Optimizing purely for engagement or time spent without addressing misinformation risk.
- Proposing a generic news aggregator with no differentiated trust or credibility mechanism.
Likely follow-up questions
- How would you balance user engagement against misinformation risk?
- How would you handle disagreement over what counts as credible?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop