Product design question
Design a pinning feature in a chat app such as WhatsApp.
- Meta
- Product design
- Medium
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What this question tests
Feature design skill: scoping a small utility feature, its interaction model, and its edge cases.
How to approach it
- Clarify the use case: pinning messages within a chat versus pinning entire chats to the top of the chat list.
- Assume this is about pinning messages within a conversation, since chat pinning already exists.
- List pain points: important info like an address or link gets buried in long threads, especially in group chats.
- Prioritize group chats, since burial is worse there than in one to one chats.
- Propose a pin action from long press, a pinned messages bar at the top, and a cap of 3 pins per chat to avoid clutter.
- Define success as fewer scroll back searches and steady use of the pinned bar in active groups.
What a strong answer includes
- Distinguishes message pinning from chat pinning clearly instead of conflating the two.
- Sets a concrete limit, 3 pins per chat, to prevent the feature becoming another cluttered list.
- Gives an illustrative number, for example assuming 15 percent of group chats with 10 plus members use pinning weekly.
- Addresses permissions: who can pin or unpin, admins only or any member.
Common mistakes
- Not specifying who can pin or unpin in group chats, a common real complaint.
- Ignoring that WhatsApp already has message pinning, and not building on what exists.
Likely follow-up questions
- Should pinned messages sync notifications, like a reminder before an event?
- How would you prevent pin spam in large groups?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop