Product design question

How would you improve Facebook birthdays?

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What this question tests

Tests product sense on a small, easily-overlooked feature, showing you can still find a real, specific improvement rather than dismissing it.

How to approach it

  1. Identify the current experience: a birthday reminder and a comment thread on the birthday person's timeline, which is functional but shallow.
  2. Identify the pain point: birthday wishes are low-effort and generic ('Happy Birthday!'), so they don't feel meaningful to either party.
  3. Propose an improvement: a lightweight guided prompt suggesting a shared memory (photo, post) to include with the wish, making it more personal with minimal extra effort.
  4. Consider the birthday person's side too: a simple, curated 'best wishes' highlight reel they can revisit, rather than scrolling a long comment thread.
  5. Define success: increase in wishes that include a photo or memory (versus plain text) and the birthday person's engagement with the recap.

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