Product design question

Facebook wants to enter the fashion space. What would you build?

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What this question tests

Product strategy and design thinking for entering a new adjacent market from an existing social platform.

How to approach it

  1. Users: fashion-conscious Facebook and Instagram users, especially small fashion brands and resellers already active on Marketplace.
  2. Pain points: discovering trustworthy fashion sellers and getting outfit inspiration is fragmented across influencers, ads, and Marketplace.
  3. Prioritize: leverage Facebook's existing strengths, social graph and Marketplace infrastructure, rather than building a new fashion e-commerce platform from scratch.
  4. Solution: a shoppable, social-driven fashion discovery feed connecting Marketplace fashion listings with creator and friend recommendations.
  5. Success metric: fashion category GMV on Marketplace, and conversion rate from social discovery to purchase.
  6. Confirm scope: whether this targets resale and small sellers, or competes with large fashion e-commerce brands directly.

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