Strategy question
What should be the strategy for news on Facebook Video?
- Meta
- Strategy
- Hard
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What this question tests
Tests strategic prioritization for a specific content vertical, balancing engagement upside against misinformation and brand risk.
How to approach it
- Clarify the goal: grow video watch time, or specifically grow trustworthy news consumption on Facebook Video.
- Segment content sources into verified publishers, independent creators, and unverified pages, since risk and value differ by source.
- Identify the core tension: news drives engagement and timeliness but also misinformation risk and moderation cost.
- Propose prioritizing verified publisher partnerships and clear labeling over open, unverified news content.
- Weigh monetization: ad revenue share with verified publishers to keep credible sources incentivized to post video.
- Define success as time spent on verified news video and a falling misinformation report rate, not raw watch time alone.
What a strong answer includes
- Frames the strategy around trust and verification, not just growth, given Facebook's history of news-related trust erosion.
- Separates the source-quality problem, verified versus unverified, from the format problem, short clips versus long-form.
- Uses illustrative numbers as assumptions: assume verified publishers, only 5% of news video sources, drive 40% of quality watch time.
- Proposes a clear economic incentive, revenue share, to keep credible publishers investing in the format.
Common mistakes
- Optimizing purely for watch time without addressing misinformation risk specific to news content.
- Treating all news sources as equally trustworthy.
- Ignoring Facebook's past controversies around news distribution and algorithm changes.
Likely follow-up questions
- How would you verify a publisher at scale?
- How do you balance engagement metrics against misinformation risk?
- What would you do about independent creators who aren't verified publishers but produce credible content?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop