Product design question

Design a product for groups of people to plan trips.

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What this question tests

Product design fundamentals: identifying real user pain in group coordination and prioritizing a focused solution.

How to approach it

  1. Users: friend groups planning a trip together, typically 4 to 8 people with different budgets and schedules.
  2. Pain points: scattered planning across chat, spreadsheets, and booking sites, and decision paralysis on dates and destination.
  3. Prioritize: focus on the biggest friction, likely date coordination and shared itinerary, not booking itself.
  4. Solution: a shared poll for dates and destination, a collaborative itinerary board, and expense splitting.
  5. Success metric: percent of trip plans that convert to a booked trip, and time from group creation to finalized dates.
  6. Note what you would confirm: whether this is a standalone app or a feature inside an existing product like Messenger.

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