Product design question
How can you improve Facebook Stories?
- Meta
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests product sense on a mature, high-usage feature where obvious ideas are already shipped, so you must find a real, underserved gap.
How to approach it
- Segment Stories users: casual posters sharing daily moments, creators/businesses using it for reach, and viewers who mostly consume without posting.
- Identify a pain point for viewers, discovery is passive and Stories disappear in 24 hours with no easy way to revisit relevant ones.
- Identify a pain point for creators, limited analytics on what part of a multi-slide Story loses viewers.
- Propose one improvement per segment but recommend prioritizing creator retention analytics, since it protects the supply side that viewers depend on.
- Define success: increase in Stories completion rate (viewers finishing all slides) and creator posting frequency week over week.
What a strong answer includes
- Picks a specific, addressable pain point (drop-off analytics for creators) instead of a generic 'add more stickers' idea.
- Ties the improvement to a two-sided marketplace logic: better creator tools protect the content supply that keeps viewers coming back.
- Gives an illustrative number, e.g. assume 40% of viewers drop off by slide 3, to motivate a completion-focused fix like auto-trimming dead slides.
- States a clear success metric (completion rate, posting frequency) instead of leaving impact vague.
Common mistakes
- Suggesting surface-level features (more filters, more stickers) without identifying a real user pain point.
- Not distinguishing between viewer-side and creator-side improvements, which have very different success metrics.
Likely follow-up questions
- How would you validate that drop-off is really the biggest problem before building analytics?
- How would this tradeoff against Reels, which competes for the same screen time?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop