Product design question

How can you improve Facebook Stories?

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What this question tests

Tests product sense on a mature, high-usage feature where obvious ideas are already shipped, so you must find a real, underserved gap.

How to approach it

  1. Segment Stories users: casual posters sharing daily moments, creators/businesses using it for reach, and viewers who mostly consume without posting.
  2. Identify a pain point for viewers, discovery is passive and Stories disappear in 24 hours with no easy way to revisit relevant ones.
  3. Identify a pain point for creators, limited analytics on what part of a multi-slide Story loses viewers.
  4. Propose one improvement per segment but recommend prioritizing creator retention analytics, since it protects the supply side that viewers depend on.
  5. Define success: increase in Stories completion rate (viewers finishing all slides) and creator posting frequency week over week.

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