Product design question
You are a small startup. Suggest a product in the health and wellness space.
- Meta
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product sense: spotting an underserved need in health and wellness and shaping it into a viable startup product, not just a feature idea.
How to approach it
- Pick a segment to anchor on, for example busy working parents or people managing a chronic condition like prediabetes.
- List their top pain points around fitness, nutrition, sleep, or mental health.
- Pick the sharpest pain point and check it is frequent and painful enough to build a business on.
- Sketch a lean MVP, for example a habit-tracking app paired with a human or AI coach chat.
- Define how the startup makes money and what makes it defensible against incumbents.
- Pick one early metric to validate the idea, such as weekly active habit completions.
What a strong answer includes
- Names a specific persona and validated pain point instead of a vague 'everyone wants to be healthier.'
- Ties the product to a business model early: subscription, or B2B2C through employers or insurers.
- Uses an illustrative number, clearly marked as an assumption, such as a 5% conversion of a 10M-person prediabetic population at $15 a month.
- Explains why a startup, not an incumbent, can win: speed, focus, and a tighter community.
Common mistakes
- Picking too broad an idea like 'an app for health' with no target user.
- Skipping the business model entirely.
- No plan for validating the idea before building.
Likely follow-up questions
- How would you validate this idea before writing any code?
- Who is the closest competitor and why would you win against them?
- What is the first metric you would watch after launch?
More product design questions
- You’ve just joined Meta and have been tasked with launching a new product to help people at home during emergencies. What would you build?Meta · Product design · Medium
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- Build a volunteer product for Facebook.Meta · Product design · Medium
- Design an application launching in the US marketplace that enables patients to find doctors.Meta · Product design · Hard
- Design a washing machine for Google.Google · Product design · Hard
- How would you make WhatsApp more user-friendly for the elderly to use?Meta · Product design · Medium
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop