Product design question

Design an Instagram feature to help people find a restaurant.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design leveraging a visual, social platform's unique strengths for local discovery.

Define the user: someone scrolling Instagram who sees appealing food content and wants to find and visit that restaurant easily.
Identify the pain point: visually discovering a restaurant on Instagram currently requires manually searching elsewhere to find details and book.
Prioritize closing the loop from visual discovery to action, since Instagram's core strength is visual, in-the-moment inspiration.
Design a feature: tappable location tags on food posts and Reels that surface a restaurant card with menu highlights, hours, and a reservation link.
Partner with reservation and delivery platforms for the actual booking/ordering action rather than building that infrastructure.
Define success metrics: tap-through rate on restaurant tags and completed reservations or orders attributed to Instagram.

Anchors the feature in Instagram's actual strength, visual inspiration, rather than proposing a generic restaurant finder.
Proposes closing the discovery-to-action loop directly in-app via partnerships, avoiding the cost of building booking infrastructure from scratch.
Gives an illustrative metric, e.g. 15% of restaurant-tag taps leading to a reservation click, marked as an assumption.
Notes the business upside: this creates a new ad and partnership revenue surface for local restaurant discovery.

Proposing to build a full restaurant booking system in-house instead of leveraging partnerships.
Ignoring that visual inspiration, not comprehensive search, is Instagram's genuine strength here.

Chapters of the AI PM course that teach what this question tests.