Product design question

Should Meta explore entering the delivery business? Provide your reasoning.

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What this question tests

Strategic market-entry judgment: can you evaluate a big adjacent-market bet against Meta's actual capabilities, not just market size.

How to approach it

  1. State the framework: market size/growth, Meta's right to win (assets it already has), and cost/risk of entry.
  2. Market size: delivery is large but already has entrenched, capital-intensive incumbents (DoorDash, Uber Eats) with thin margins.
  3. Meta's assets: massive user base and ad infrastructure, but no logistics/fulfillment experience, which is the hard part of delivery.
  4. Consider a narrower angle instead of full delivery: Meta could power discovery/ordering (ads, Marketplace integration) while partnering with existing delivery networks for fulfillment.
  5. Weigh the opportunity cost: capital and focus spent here versus doubling down on core ads/Reality Labs priorities.
  6. Give a clear recommendation: likely no for full delivery ownership, yes for a lighter partnership/discovery play, with reasoning.

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