Strategy question

The Facebook Jobs product has been launched and achieved initial product-market fit. How would you set the direction, establish goals, and measure success?

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What this question tests

Strategy and execution for post-launch growth: setting direction and metrics for a product that has found early product-market fit.

Clarify the current state: Facebook Jobs has early traction, and confirm what 'product-market fit' looked like, e.g. repeat employer postings.
Set direction: decide whether to focus on deepening usage (more applications per posting) or expanding reach (more job categories or regions).
Establish goals: grow qualified applications per posting and employer retention, rather than just raw job postings.
Define a metric tree: postings created, applications submitted, hires made, and employer repeat-posting rate.
Propose a roadmap sequence, prioritizing the highest-leverage lever first, such as improving applicant-employer matching quality.

Chooses hire quality and employer repeat usage as the core goal, not vanity metrics like total postings.
Builds a clear metric tree connecting postings to actual hires, the real value delivered to employers.
Proposes a specific sequencing decision, like prioritizing match quality before expanding to new regions.
Uses an assumed metric, e.g. targeting a 20 percent employer repeat-posting rate within two quarters.

Optimizing for raw job posting volume instead of actual hires or applicant quality.
Giving no clear sequencing or prioritization for what to build next.
Not defining a metric tree connecting activity to real business value.

How would you measure hire quality, not just that a hire happened?
How would you decide between deepening the product versus expanding to new regions?
What would make you deprioritize this product if traction stalls?