Strategy question

Cursor uses a credit-based pricing model. How would you redesign pricing to reduce user confusion?

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What this question tests

Pricing design that solves a real, named user complaint, confusion, rather than a generic pricing overhaul.

How to approach it

  1. Clarify the specific confusion: users cannot predict how many credits a given task, like a large refactor versus a small edit, will consume before running it.
  2. Propose upfront cost estimation: show an estimated credit cost before executing an agentic task, similar to a price preview, so users can decide before committing.
  3. Propose simplifying the underlying unit: consider whether credits should map more directly to a familiar unit, like requests or time, rather than an opaque computed score.
  4. Propose a usage dashboard showing real-time remaining credits and a clear breakdown of what consumed them recently, reducing the feeling of an unpredictable black box.
  5. Define success: reduction in support tickets about credit confusion, and reduction in negative sentiment specifically mentioning pricing in reviews or feedback.

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