Estimation question

Estimate the daily bandwidth consumed by YouTube globally.

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What this question tests

Technical estimation of network bandwidth combining user base, watch time, and video quality assumptions.

How to approach it

  1. Anchor on YouTube's global user base, roughly 2.5 billion monthly active users, and estimate daily active users at a fraction of that, say 1 billion.
  2. Estimate average daily watch time per active user, say 40 minutes, based on widely reported YouTube engagement figures.
  3. Calculate total daily watch minutes: 1 billion users times 40 minutes gives 40 billion minutes watched per day.
  4. Assume an average bitrate across all quality levels (mixing mobile, SD, and HD viewers), say 3 Mbps blended average.
  5. Convert minutes to seconds and multiply by bitrate to calculate total daily data transferred, landing in the tens of exabytes range.
  6. Divide by seconds in a day to estimate an average bandwidth figure, then note that peak hour bandwidth would be several times the daily average.

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