Metrics question
Few customers are unable to do refund on the Shopee Platform. How would you go about finding the right cause?
- Shopee
- Metrics
- Medium
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What this question tests
Root cause analysis skills: methodically narrowing a vague complaint to an actionable technical or process failure.
How to approach it
- Clarify: quantify how many customers are affected, and whether it is all refunds or specific types, like partial refunds or return-based refunds.
- Segment: break down by platform (iOS, Android, web), payment method, and region to see if the issue clusters somewhere specific.
- Check the funnel: instrument each step of the refund flow, request submission, approval, and payment processing, to find where users drop off or fail.
- Check recent changes: correlate the timing of complaints with any recent deploys, payment provider changes, or policy updates.
- Talk to affected users directly or read support tickets for the specific error message or behavior they experienced.
- Prioritize the fix based on where in the funnel most failures cluster, and validate with a small test before full rollout.
What a strong answer includes
- Segments by platform, payment method, and region first, rather than treating the failure as one uniform problem.
- Proposes funnel instrumentation to isolate the exact failing step rather than guessing.
- Ties the investigation to a recent change correlation, a practical, high-signal diagnostic step.
Common mistakes
- Jumping to a fix without first segmenting where the failures are concentrated.
- Not checking recent deploys or provider changes as a likely correlated cause.
- Relying only on aggregate numbers without reading actual user reports for specifics.
Likely follow-up questions
- What would you do if the issue only affects one payment provider?
- How would you validate the fix before rolling it out to all users?
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More questions from Shopee
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop