Metrics question

Few customers are unable to do refund on the Shopee Platform. How would you go about finding the right cause?

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What this question tests

Root cause analysis skills: methodically narrowing a vague complaint to an actionable technical or process failure.

How to approach it

  1. Clarify: quantify how many customers are affected, and whether it is all refunds or specific types, like partial refunds or return-based refunds.
  2. Segment: break down by platform (iOS, Android, web), payment method, and region to see if the issue clusters somewhere specific.
  3. Check the funnel: instrument each step of the refund flow, request submission, approval, and payment processing, to find where users drop off or fail.
  4. Check recent changes: correlate the timing of complaints with any recent deploys, payment provider changes, or policy updates.
  5. Talk to affected users directly or read support tickets for the specific error message or behavior they experienced.
  6. Prioritize the fix based on where in the funnel most failures cluster, and validate with a small test before full rollout.

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