Estimation question

Google wants to enter the space of construction technology, specifically focusing on shortening the time it takes to construct a building. How would you estimate the market size for this in the US?

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What this question tests

Market sizing for a B2B, efficiency focused product where the value driver is time and cost saved, not unit sales.

How to approach it

  1. Frame the market as addressable spend on tools that shorten construction time, not total construction spend.
  2. Estimate total US construction spend: roughly 2 trillion dollars annually across residential and commercial.
  3. Assume a portion is addressable by construction tech software, for example 1 percent of total spend, roughly 20 billion dollars.
  4. Narrow to time shortening tools specifically, like scheduling and site monitoring, assuming 20 percent of that, roughly 4 billion dollars.
  5. Cross check against known construction tech market reports suggesting a market in the low billions to tens of billions.
  6. Present the result as a range and state the biggest driver of uncertainty, adoption rate in a traditionally slow to change industry.

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