Product design question
How can we increase user engagement for content creators/influencers on LinkedIn?
- Ola
- Product design
- Medium
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What this question tests
Product improvement thinking for a professional content platform: can you increase creator engagement while respecting LinkedIn's professional tone.
How to approach it
- Note the mismatch between the question naming LinkedIn and the listed company Ola, and state you would confirm which platform is actually in scope before going deep.
- Assuming LinkedIn, define the segment, professional content creators posting career or industry insights, distinct from casual social influencers.
- Identify the pain point: inconsistent reach and unclear feedback on what content performs, unlike more mature creator tools on Instagram or YouTube.
- Prioritize analytics and format support, since creators need to know what resonates and need better formats like native video or newsletters.
- Design a feature: a creator dashboard showing audience breakdown and content performance trends, paired with expanded newsletter and video tools.
- Define success as posting frequency and follower growth among creators using the new tools.
What a strong answer includes
- Flags the platform mismatch directly rather than silently guessing, which shows good interview instincts.
- Keeps the tone professional, not proposing viral engagement tricks that would clash with LinkedIn's brand.
- Picks a creator specific metric, posting consistency, over generic platform wide engagement.
Common mistakes
- Ignoring the odd company versus platform mismatch entirely without flagging it.
- Proposing consumer social features like filters or trends that do not fit a professional network.
Likely follow-up questions
- How would you avoid LinkedIn feeling like Instagram for professionals?
- How would you identify which creators to prioritize supporting first?
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More questions from Ola
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop