Estimation question

How many articles does the average American read in a month?

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What this question tests

Fermi estimation using plausible daily media consumption habits.

How to approach it

  1. State you'll estimate via a daily reading habit and multiply by days per month.
  2. Assume an average adult reads or skims a certain number of articles per day, e.g. 3 to 5.
  3. Multiply by roughly 30 days to get a monthly estimate.
  4. Adjust for the fact that not all adults read news daily, applying a rough participation rate.
  5. State the final range and flag the daily-habit assumption as the most uncertain input.
  6. Note how this differs by age group.

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