Estimation question

How many iPhones were sold in India in 2022?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

Start a mock interview on this question · Mock interview from a job description

What this question tests

Structured estimation of a national product sales figure using population, income segment and market share assumptions.

How to approach it

  1. Estimate India's population, around 1.4 billion, and the smartphone owning population, roughly 700 to 750 million.
  2. Estimate the premium smartphone segment able to afford an iPhone, a smaller slice, perhaps 5 to 8 percent of smartphone owners.
  3. Apply Apple's approximate market share within that premium segment, and an annual replacement or new buyer rate.
  4. Multiply through to reach an estimated annual unit sales figure for 2022.
  5. Sanity check the number against India being a growing but still small share of Apple's global sales.

What a strong answer includes

Common mistakes

Likely follow-up questions

More estimation questions

More questions from Microsoft

Learn the skill behind it

Chapters of the AI PM course that teach what this question tests.

Preparing for a specific role?

Book summaries for this kind of question

Browse all 4,000+ questions in the bank