Strategy question
How might you think about implementing down payments for customers who cannot be approved for the full amount of a desired purchase?
- Affirm
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Understanding of BNPL credit risk and how to design a partial-approval flow that still serves the customer and protects the lender.
How to approach it
- Confirm why the customer was declined: a hard cap on exposure or a risk score below threshold, since the fix differs.
- Define the target segment: near-prime borrowers Affirm rejects for the full ticket size but could serve at a lower amount.
- Propose a partial-approval flow: approve a lower principal, require a down payment for the gap, and reassess after on-time payments.
- Size the down payment by risk score, a higher risk borrower puts up a bigger upfront share to cut loss exposure.
- Check merchant impact: does a partial approval still convert the sale, or does the added friction kill it.
- State the guardrail: cap total exposure per borrower and monitor default rate on this new tier separately.
What a strong answer includes
- Ties the down payment percentage to risk tier, for example 20 percent for near-prime and 40 percent for subprime, as an assumption.
- Notes this expands approval rate and merchant GMV while containing Affirm's loss rate, the real business tension.
- Suggests testing with a small merchant cohort before a broad rollout.
- Flags that repeat on-time payers should graduate to smaller down payments over time.
Common mistakes
- Proposing a flat down payment for everyone regardless of risk.
- Ignoring the merchant's conversion rate tradeoff.
- Not defining how success is measured.
Likely follow-up questions
- How would you set the exact down payment percentage by risk tier?
- What happens if the customer misses the down payment?
- How do you message this to merchants without hurting checkout conversion?
More strategy questions
- Which area should Affirm expand its loan product to next? Home improvement, elective health products, or automotives? Please stack rank your priorities.Affirm · Strategy · Hard
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- How would you launch (roll out) Amazon Go?Amazon · Strategy · Hard
- With an unlimited network bandwidth what would you build?Google · Strategy · Hard
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
- How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?Meta · Strategy · Hard
More questions from Affirm
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop