Strategy question

How might you think about implementing down payments for customers who cannot be approved for the full amount of a desired purchase?

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What this question tests

Understanding of BNPL credit risk and how to design a partial-approval flow that still serves the customer and protects the lender.

How to approach it

  1. Confirm why the customer was declined: a hard cap on exposure or a risk score below threshold, since the fix differs.
  2. Define the target segment: near-prime borrowers Affirm rejects for the full ticket size but could serve at a lower amount.
  3. Propose a partial-approval flow: approve a lower principal, require a down payment for the gap, and reassess after on-time payments.
  4. Size the down payment by risk score, a higher risk borrower puts up a bigger upfront share to cut loss exposure.
  5. Check merchant impact: does a partial approval still convert the sale, or does the added friction kill it.
  6. State the guardrail: cap total exposure per borrower and monitor default rate on this new tier separately.

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