Estimation question

How much revenue can Google get from driverless cars?

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What this question tests

Estimation for a nascent business line, requiring the candidate to pick a business model before sizing it.

How to approach it

  1. Clarify the business model: robotaxi ride revenue, Waymo's actual current model, versus licensing self-driving tech to automakers; pick robotaxi rides.
  2. Estimate the addressable ride-hailing market in served cities using known ride-hailing data as a proxy.
  3. Estimate Waymo's realistic market share given limited current geographic coverage, a small single-digit percent.
  4. Estimate average fare per ride and multiply by rides captured to get annual revenue.
  5. State a near-term estimate for current limited cities versus a longer-term scenario if geographic expansion succeeds, showing the number could grow by an order of magnitude.

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