Estimation question

How much storage and bandwidth do we need for Google Drive service next year?

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What this question tests

Whether you can build a bottom-up estimation model with clear assumptions and sanity-check the result against a known reference point.

How to approach it

  1. Confirm scope: total incremental storage and peak bandwidth needed for Google Drive over the next 12 months, not current total.
  2. Estimate active users: assume 1 billion Drive users, with 20 percent active uploaders in a given month, about 200 million.
  3. Estimate storage per active uploader: 2 GB of new content per month on average, blending light users and heavy media uploaders.
  4. Compute incremental storage: 200 million times 2 GB times 12 months, roughly 4.8 exabytes of new storage for the year.
  5. Estimate bandwidth from peak concurrent uploads and downloads, assuming 5 percent of active users transferring simultaneously at 1 MB per second each.
  6. Sanity check against Google's known scale, cloud storage growth is typically in the exabyte range annually, so the estimate is directionally reasonable.

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