Estimation question

How much storage data will YouTube need for the next year?

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What this question tests

Whether you can build a bottom-up estimate combining upload volume, video length, and encoding assumptions.

How to approach it

  1. Clarify scope: net new storage needed for video uploaded to YouTube over the next year, accounting for multiple resolution copies.
  2. Estimate upload volume using a known reference point, hours of video uploaded per minute, and scale it to a yearly total.
  3. State a bitrate assumption per hour of standard and HD video to convert hours into gigabytes.
  4. Account for YouTube storing multiple encoded resolutions per video, which multiplies the raw storage need, and state that multiplier assumption.
  5. Multiply yearly upload hours by size per hour by the encoding multiplier to reach a total storage estimate.
  6. Present the result as a range in exabytes or petabytes, and flag the encoding multiplier as the most sensitive assumption.

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