Product design question
How would you design a feature in Venmo that helps users manage shared expenses with roommates more easily?
- Venmo
- Product design
- Medium
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What this question tests
Product design for a recurring, multi person use case, distinct from Venmo's core one off peer payment.
How to approach it
- Define the user: roommates sharing recurring costs like rent and utilities who currently track and split manually or with a separate app.
- Identify the gap: Venmo handles one off payments well but has no recurring group expense tracking or automatic splitting.
- Propose a shared household space where recurring bills are logged, auto split by agreed ratio, with reminders for unpaid shares.
- Integrate with existing Venmo payment rails so settling a share is one tap, not a separate manual transfer.
- Define success: percentage of logged shared expenses settled within a set window, and month over month household retention.
What a strong answer includes
- Targets the specific gap that Venmo's current one off transfer model does not solve, rather than a generic split bills pitch.
- Ties the new feature directly into Venmo's existing payment rails, avoiding a disconnected companion app feel.
- Uses settlement rate and month over month retention as metrics, appropriate for a recurring use feature.
Common mistakes
- Proposing a feature that duplicates Splitwise without a clear reason Venmo users would use it instead.
- No mechanism for handling an unpaid share or a roommate who leaves the household mid cycle.
Likely follow-up questions
- How would you handle a roommate moving out mid month with an unpaid balance?
- Would you charge for this feature, and how would that affect adoption?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop