Product design question
How would you design a messaging platform for Notion?
- Notion
- Product design
- Medium
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What this question tests
Tests product design for adding a new capability to an existing workspace tool, balancing new value against feature bloat.
How to approach it
- Clarify the job to be done: real-time discussion around a doc, or a general team chat channel, since Notion already links to Slack for the latter.
- Segment users into small teams without a dedicated chat tool and larger teams who already use Slack or Teams alongside Notion.
- Identify the pain point: conversations about a doc happen in comments or outside Notion entirely, fragmenting context.
- Design the feature as page-anchored threads and a lightweight team inbox, not a full standalone chat app competing with Slack.
- Prioritize integration with existing comments and mentions over building new chat infrastructure from scratch.
- Define success as reduced context-switching, measured by time spent in Notion during active discussions.
What a strong answer includes
- Scopes the feature narrowly around documents instead of trying to out-build Slack, which plays to Notion's actual strength.
- Distinguishes small teams, who'd adopt it as their only chat tool, from large teams, who'd use it alongside existing chat.
- Uses illustrative numbers as assumptions: assume 20% of small-team workspaces have no dedicated chat tool today.
- Flags the risk of feature bloat and notification fatigue if chat competes with Notion's core writing experience.
Common mistakes
- Designing a full Slack competitor instead of something anchored to documents.
- Ignoring that Notion already has a Slack integration this would need to coexist with.
- Not addressing notification design, which determines whether users tolerate a new channel.
Likely follow-up questions
- How would this coexist with Notion's existing Slack integration?
- What's the MVP scope versus the full vision?
- How do you prevent notification overload?
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More questions from Notion
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop