Strategy question
How would you grow Lindy from solo users to small teams?
- Lindy
- Strategy
- Medium
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What this question tests
Tests growth strategy for expanding a single player product into a multiplayer, team based one.
How to approach it
- Identify what changes moving from solo to teams: shared agents, shared visibility into what agents are doing, and permissioning across multiple people.
- Find the natural expansion moment: a solo user's agent starts handling work that affects teammates, for example a sales agent whose leads need to be seen by the whole team.
- Design a low friction invite path triggered at that moment, rather than a generic invite button buried in settings.
- Add team specific value: shared agent libraries, visibility into agent activity across the team, and role based permissions so not everyone can edit every agent.
- Adjust pricing and packaging to reward expansion, for example team tiers that get cheaper per seat as more teammates join.
- Confirm with the interviewer whether the target is teams inside existing solo accounts, or a separate go to market for teams from the start.
What a strong answer includes
- Times the invite prompt to a moment of real team relevance, like when an agent's output starts affecting shared work, rather than a generic ask.
- Proposes shared visibility and permissions as the core team value, not just multi seat billing, correctly identifying what teams actually need beyond individual usage.
- Ties pricing to team growth incentives, making it cheaper per seat to add teammates, which rewards the exact expansion behavior being targeted.
- Recognizes this is a product change, not just a sales motion change, since solo built agents need a path to become shared, governed team assets.
Common mistakes
- Treating this as purely a sales or pricing problem without addressing the product gap in shared visibility and permissions.
- Prompting invites at an arbitrary point rather than a moment tied to real team value.
- Ignoring governance, since teams need permission controls that solo users never needed.
Likely follow-up questions
- How would you handle conflicting edits when two teammates modify the same shared agent?
- What would trigger the first invite prompt for a solo user?
- How would you measure whether the team expansion motion is working?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop