Strategy question

How would you grow Spotify by 20%?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Growth strategy: breaking a top-line target into a lever tree and defending a recommendation with rough numbers.

Clarify the growth metric (revenue, subscribers, or engagement) and the timeframe for the 20%.
Break growth into levers: new user acquisition, free-to-paid conversion, churn reduction, and ARPU.
Roughly size which lever has the most headroom, such as converting more free users to paid.
Pick 1 to 2 levers to go deep on, e.g. bundling or regional pricing tiers in underpenetrated markets.
Propose a concrete initiative with reasoning and a rough number behind it.
Flag risks, such as cannibalizing existing paid subscribers with a new bundle.

Picks a metric (e.g. premium subscriber count) rather than leaving 'grow' vague.
Uses a simple lever tree: new users times conversion to paid times retention times ARPU.
Backs the recommendation with a plausible number, e.g. assumes converting 2% more of 300 million free users to paid gets close to 20%.
Considers a non-obvious lever such as podcast or audiobook bundling in underpenetrated markets.

Listing every possible growth idea without prioritizing.
Ignoring that 20% is a specific, measurable target and never doing rough math against it.

Chapters of the AI PM course that teach what this question tests.