Product design question

How would you improve Pinterest?

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What this question tests

Product improvement for a discovery and inspiration platform, addressing the gap between saving ideas and acting on them.

How to approach it

  1. Identify the user: people saving ideas (recipes, home decor, outfits) for future projects, often with a large backlog of unrealized saved pins.
  2. Name the pain point: Pinterest excels at saving inspiration but has historically struggled to help users act on saved ideas, leading to boards full of pins that are never revisited.
  3. Propose an improvement: a 'ready to try' prompt system that resurfaces saved pins contextually, for example reminding a user of a saved recipe when it is a relevant day or season, or linking saved home decor pins to nearby purchasable products.
  4. Prioritize this over pure discovery feed improvements, since converting saved inspiration into action is Pinterest's clearest monetization and retention opportunity.
  5. Define success as pin-to-action conversion rate (a saved pin later clicked through to a purchase or completed activity) and reduction in dormant boards.

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