Product design question
How would you improve Pinterest?
- Product design
- Easy
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What this question tests
Product improvement for a discovery and inspiration platform, addressing the gap between saving ideas and acting on them.
How to approach it
- Identify the user: people saving ideas (recipes, home decor, outfits) for future projects, often with a large backlog of unrealized saved pins.
- Name the pain point: Pinterest excels at saving inspiration but has historically struggled to help users act on saved ideas, leading to boards full of pins that are never revisited.
- Propose an improvement: a 'ready to try' prompt system that resurfaces saved pins contextually, for example reminding a user of a saved recipe when it is a relevant day or season, or linking saved home decor pins to nearby purchasable products.
- Prioritize this over pure discovery feed improvements, since converting saved inspiration into action is Pinterest's clearest monetization and retention opportunity.
- Define success as pin-to-action conversion rate (a saved pin later clicked through to a purchase or completed activity) and reduction in dormant boards.
What a strong answer includes
- Diagnoses Pinterest's well known real gap, saving without acting, rather than proposing generic discovery feed tweaks.
- Proposes a concrete resurfacing mechanism, contextual reminders tied to season or occasion, not just 'remind users of old pins'.
- Ties the fix to Pinterest's actual monetization opportunity, shopping conversion, making the pitch business relevant, not just a UX nicety.
Common mistakes
- Proposing more discovery and browsing features when the real gap is in converting existing saved intent into action.
- Ignoring Pinterest's shopping and monetization angle, which is where this fix has the clearest business case.
Likely follow-up questions
- How would you avoid these reminders feeling like unwanted notifications?
- How would you measure whether a reminder actually caused the action, versus the user acting anyway?
More product design questions
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- How would you increase engagement on Pinterest among users who browse but rarely save or pin content?Pinterest · Product design · Medium
- Design Pinterest for male users.Pinterest · Product design · Medium
- How would you improve the Uber app?Lyft · Product design · Easy
More questions from Pinterest
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop